Redesigned Delivery Module – Boosting Productivity Average by 19.56%
Redesigned Delivery Module – Boosting Productivity Average by 19.56%
Research
UI
Introducing a streamlined interface that optimizes shipment tracking, delivery management, and overflow control. The new design prioritizes usability, implementing a structured information architecture that reduces cognitive load and improves task efficiency.
Introducing a streamlined interface that optimizes shipment tracking, delivery management, and overflow control. The new design prioritizes usability, implementing a structured information architecture that reduces cognitive load and improves task efficiency.
Responsibilities
Responsibilities
Stakeholders Engagement
Research Planning & Execution
Synthesis & Analysis
Information Architecture Design
Workshop Facilitation
Cross-Functional Teams Collaboration
Usability Testing.
Stakeholders Engagement
Research Planning & Execution
Synthesis & Analysis
Information Architecture Design
Workshop Facilitation
Cross-Functional Teams Collaboration
Usability Testing.
Frameworks
Frameworks
Stakeholders Analysis
Data Analysis
15+ User Interviews
Unmoderated Observation
Card Sorting
Affinity Diagram
Prioritization Matrix
Tree Testing
Sketch Workshops
Stakeholders Analysis
Data Analysis
15+ User Interviews
Unmoderated Observation
Card Sorting
Affinity Diagram
Prioritization Matrix
Tree Testing
Sketch Workshops
Results
Results
Time on Task Down by 23%
Task Completion Up to 97%
Error Rate Down by 18%
Adoption Rate 95%
——————————————-
Averaging Productivity Rate Increase by 19.56%
Time on Task Down by 23%
Task Completion Up to 97%
Error Rate Down by 18%
Adoption Rate 95%
——————————————-
Averaging Productivity Rate Increase by 19.56%
10X Growth Brought Processing Challenges for Managers
10X Growth Brought Processing Challenges for Managers
After a surge in demand, OnTrac lacked the resources and scalable tools to sustain operations efficiently. This impacted the company’s ability to uphold its core business promise: “Every Package, Every Day.” Delivery managers faced delays and inefficiencies, directly affecting shipment processing and customer satisfaction.
After a surge in demand, OnTrac lacked the resources and scalable tools to sustain operations efficiently. This impacted the company’s ability to uphold its core business promise: “Every Package, Every Day.” Delivery managers faced delays and inefficiencies, directly affecting shipment processing and customer satisfaction.










Outdated Software Couldn’t Keep Up With Scaling Needs
Outdated Software Couldn’t Keep Up With Scaling Needs
Delivery managers were struggling to complete their daily tasks due to overwhelming data loads. The interface failed to support the complexity of the system, resulting in:
Sluggish performance with high cognitive load.
Difficulties finishing certain tasks, slowing down critical workflows.
Delivery managers were struggling to complete their daily tasks due to overwhelming data loads. The interface failed to support the complexity of the system, resulting in:
Sluggish performance with high cognitive load.
Difficulties finishing certain tasks, slowing down critical workflows.
Research Identified Critical UX Flaws – IA & Navigation Breakdown
Research Identified Critical UX Flaws – IA & Navigation Breakdown
User Interviews
User Interviews
Journey Mapping
Journey Mapping
Card Sorting
Card Sorting
Contextual Inquiry
Contextual Inquiry
Interviews & Observation
1
1
High Confusion Rates In Specific User Paths
High Confusion Rates In Specific User Paths
We identified specific user paths with high error rates indicating problem areas in the IA.
We identified specific user paths with high error rates indicating problem areas in the IA.
2
2
Long Completion Times for Vital Tasks
Long Completion Times for Vital Tasks
Our analysis indicated extended completion times for critical tasks, which pointed to IA challenges affecting efficiency.
Our analysis indicated extended completion times for critical tasks, which pointed to IA challenges affecting efficiency.
3
3
Navigation Difficulties Overall
Navigation Difficulties Overall
Direct user feedback pointed to navigation difficulties, confusing labels, or inadequate categorization highlights specific IA pain points
Confusing labels and inadequate categorization highlights specific IA pain points
Confusing labels and inadequate categorization highlights specific IA pain points
Confusing labels and inadequate categorization highlights specific IA pain points
Confusing labels and inadequate categorization highlights specific IA pain points
Confusing labels and inadequate categorization highlights specific IA pain points
Card Sorting & Data Analysis
Card Sorting & Data Analysis
1
1
Streamlining Tracking Priority
Streamlining Tracking Priority
Users emphasize the need of an efficient and accessible tracking system for both inbound and outbound shipments.
Users emphasize the need of an efficient and accessible tracking system for both inbound and outbound shipments.
2
2
Rapid Resolution of Certain Tasks
Rapid Resolution of Certain Tasks
Users highlighted the need of notifications, processes, and options for certain features like "Proof of Delivery"
Users highlighted the need of notifications, processes, and options for certain features like "Proof of Delivery"
3
3
Maximizing Impact through Data Insights
Maximizing Impact through Data Insights
The classification of "Loss Run Reports" highlights the focus on leveraging data analysis for operational insights
The classification of "Loss Run Reports" highlights the focus on leveraging data analysis for operational insights
We Built a Structured Approach to Understand and Solve IA Challenges
We Built a Structured Approach to Understand and Solve IA Challenges
We implemented a structured approach to redesigning IA, ensuring every design decision was informed by research and usability testing. Our goal was to build a deep understanding of the solution and how it would impact user workflows.
We implemented a structured approach to redesigning IA, ensuring every design decision was informed by research and usability testing. Our goal was to build a deep understanding of the solution and how it would impact user workflows.





Affinity Diagram to Restructure Feature Grouping
Affinity Diagram to Restructure Feature Grouping
We mapped key workflows, ensuring that the Proof of Delivery feature was surfaced properly to speed up issue resolution.
We mapped key workflows, ensuring that the Proof of Delivery feature was surfaced properly to speed up issue resolution.
Prioritization Matrix for Data Hierarchy
Prioritization Matrix for Data Hierarchy
By analyzing the most critical shipment tracking and resolution tasks, we established a new hierarchy that made essential information easy to find.
By analyzing the most critical shipment tracking and resolution tasks, we established a new hierarchy that made essential information easy to find.










Tree Testing to Validate IA Success
Tree Testing to Validate IA Success
We conducted tree tests to ensure that users could efficiently navigate the redesigned structure before implementing UI changes.
We conducted tree tests to ensure that users could efficiently navigate the redesigned structure before implementing UI changes.
Planned a Compound Approach to Rapidly Design and Iterate the UI
Planned a Compound Approach to Rapidly Design and Iterate the UI
To rapidly create and refine the new UI, we implemented a compound approach, allowing us to iteratively build, test, and optimize the solution in parallel with IA restructuring.
To rapidly create and refine the new UI, we implemented a compound approach, allowing us to iteratively build, test, and optimize the solution in parallel with IA restructuring.
Rapid sketch workshops allowed for quick ideation, user feedback, and iteration.
Rapid sketch workshops allowed for quick ideation, user feedback, and iteration.






The new interface improved real-estate usage and leveraged compound components, creating:
The new interface improved real-estate usage and leveraged compound components, creating:
A streamlined navigation structure that reduced confusion.
Visually distinct data prioritization to highlight critical shipments.
A responsive UI across three screen sizes to ensure accessibility.
A streamlined navigation structure that reduced confusion.
Visually distinct data prioritization to highlight critical shipments.
A responsive UI across three screen sizes to ensure accessibility.
User Testing Validated UX Enhancements with Clear Impact
User Testing Validated UX Enhancements with Clear Impact





Completion Rate
Completion Rate
Up by 32%
Up by 32%





Time on Task
Time on Task
Down by 23%
Down by 23%





Error Rate
Error Rate
Down by 18%
Down by 18%





Adoption Rate
Adoption Rate
Up to 95%
Up to 95%


4I Enhancements
4Insite
A collection of enhancements in several modules to bridge workflow gaps, streamline tasks, and enhance user experience.
Product
Research
UI
10x Coverage
75% Less Time on Task
40% Retention Rate Increase
Under Construction
UI Snippets


Delivery Manager
Ontrac
Optimized workflows across 3 screen sizes to reduce complexity, time on task, and boost efficiency and productivity, boosting Productivity by 19.56%
Research
UI
Process Established
28% Entry Increase
30% Less Time on Task
Case Study
UI Snippets

4I OlivAi
4Insite
AI-powered system that streamlines complex workflows, enhances decision-making, and delivers intuitive, cross-platform experiences.
UI
Product
Research
10x Coverage
75% Less Time on Task
40% Retention Rate Increase

4I OlivAi
4Insite
AI-powered system that streamlines complex workflows, enhances decision-making, and delivers intuitive, cross-platform experiences.
UI
Product
Research
10x Coverage
75% Less Time on Task
40% Retention Rate Increase

4I Enhancements
4Insite
A collection of enhancements in several modules to bridge workflow gaps, streamline tasks, and enhance user experience.
Product
Research
UI
Process Established
28% Entry Increase
30% Less Time on Task
Under Construction
UI Snippets

4I Enhancements
4Insite
A collection of enhancements in several modules to bridge workflow gaps, streamline tasks, and enhance user experience.
Product
Research
UI
Process Established
28% Entry Increase
30% Less Time on Task
Under Construction
UI Snippets


4I OlivAi
4Insite
AI-powered system that streamlines complex workflows, enhances decision-making, and delivers intuitive, cross-platform experiences.
Product
Research
UI
10x Coverage
75% Less Time on Task
40% Retention Rate Increase


4I Enhancements
4Insite
A collection of enhancements in several modules to bridge workflow gaps, streamline tasks, and enhance user experience.
Product
Research
UI
Process Established
28% Entry Increase
30% Less Time on Task
Under Construction
UI Snippets


4I OlivAi
4Insite
AI-powered system that streamlines complex workflows, enhances decision-making, and delivers intuitive, cross-platform experiences.
Product
Research
UI
10x Coverage
75% Less Time on Task
40% Retention Rate Increase


4I Enhancements
4Insite
A collection of enhancements in several modules to bridge workflow gaps, streamline tasks, and enhance user experience.
Product
Research
UI
Process Established
28% Entry Increase
30% Less Time on Task
Under Construction
UI Snippets


4I OlivAi
4Insite
AI-powered system that streamlines complex workflows, enhances decision-making, and delivers intuitive, cross-platform experiences.
Product
Research
UI
10x Coverage
75% Less Time on Task
40% Retention Rate Increase


4I Enhancements
4Insite
A collection of enhancements in several modules to bridge workflow gaps, streamline tasks, and enhance user experience.
Product
Research
UI
Process Established
28% Entry Increase
30% Less Time on Task
Under Construction
UI Snippets