↓ Projects
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projects ↓
↓ Expertise
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Expertise ↓
Product strategy & UX architecture
My strength lies in bridging stakeholder goals with clear UX architecture that supports both usability and growth.
Product strategy & UX architecture
My strength lies in bridging stakeholder goals with clear UX architecture that supports both usability and growth.
Product strategy & UX architecture
My strength lies in bridging stakeholder goals with clear UX architecture that supports both usability and growth.
Product strategy & UX architecture
My strength lies in bridging stakeholder goals with clear UX architecture that supports both usability and growth.
Research, User Testing Strategy & Execution
I plan and lead studies that surface actionable insights, validate design decisions, and keep teams focused on real user behavior.
Research, User Testing Strategy & Execution
I plan and lead studies that surface actionable insights, validate design decisions, and keep teams focused on real user behavior.
Research, User Testing Strategy & Execution
I plan and lead studies that surface actionable insights, validate design decisions, and keep teams focused on real user behavior.
Research, User Testing Strategy & Execution
I plan and lead studies that surface actionable insights, validate design decisions, and keep teams focused on real user behavior.
AI-Integrated Workflows
I drove major efficiency gains by embedding AI into everyday user flows. I focus on using AI where it reduces friction—automating repetitive tasks without sacrificing control or clarity.
AI-Integrated Workflows
I drove major efficiency gains by embedding AI into everyday user flows. I focus on using AI where it reduces friction—automating repetitive tasks without sacrificing control or clarity.
AI-Integrated Workflows
I drove major efficiency gains by embedding AI into everyday user flows. I focus on using AI where it reduces friction—automating repetitive tasks without sacrificing control or clarity.
AI-Integrated Workflows
I drove major efficiency gains by embedding AI into everyday user flows. I focus on using AI where it reduces friction—automating repetitive tasks without sacrificing control or clarity.
Responsive, Cross-Platform & Mobile-First Design
My approach combines component-based design with responsive principles to create flexible, intuitive experiences at any scale.
Responsive, Cross-Platform & Mobile-First Design
My approach combines component-based design with responsive principles to create flexible, intuitive experiences at any scale.
Responsive, Cross-Platform & Mobile-First Design
My approach combines component-based design with responsive principles to create flexible, intuitive experiences at any scale.
Responsive, Cross-Platform & Mobile-First Design
My approach combines component-based design with responsive principles to create flexible, intuitive experiences at any scale.
↓ Testimonials
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Testimonials ↓
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"I witnessed Aybi's ability to turn deep, thoughtful research into clear product direction over and over again. His insights shifted our roadmap for the better. On top of that, his pitching skills are next-level — he knows how to read a room and get buy-in without overselling."
Bryan Bickel
Director of Design
"
"I witnessed Aybi's ability to turn deep, thoughtful research into clear product direction over and over again. His insights shifted our roadmap for the better. On top of that, his pitching skills are next-level — he knows how to read a room and get buy-in without overselling."
Bryan Bickel
Director of Design
"
"I witnessed Aybi's ability to turn deep, thoughtful research into clear product direction over and over again. His insights shifted our roadmap for the better. On top of that, his pitching skills are next-level — he knows how to read a room and get buy-in without overselling."
Bryan Bickel
Director of Design
"
"I witnessed Aybi's ability to turn deep, thoughtful research into clear product direction over and over again. His insights shifted our roadmap for the better. On top of that, his pitching skills are next-level — he knows how to read a room and get buy-in without overselling."
Bryan Bickel
Director of Design
"
"Collaborating with Aybi was always seamless. He consistently aligned design direction with engineering constraints, making it easy to move forward together with clarity and purpose. His strategic approach fostered true cross-functional partnership."
Patrick Holland
Sr. Process Engineer
"
"Collaborating with Aybi was always seamless. He consistently aligned design direction with engineering constraints, making it easy to move forward together with clarity and purpose. His strategic approach fostered true cross-functional partnership."
Patrick Holland
Sr. Process Engineer
"
"Collaborating with Aybi was always seamless. He consistently aligned design direction with engineering constraints, making it easy to move forward together with clarity and purpose. His strategic approach fostered true cross-functional partnership."
Patrick Holland
Sr. Process Engineer
"
"Collaborating with Aybi was always seamless. He consistently aligned design direction with engineering constraints, making it easy to move forward together with clarity and purpose. His strategic approach fostered true cross-functional partnership."
Patrick Holland
Sr. Process Engineer
"
“Aybi quickly became a key partner in aligning product design with our technical roadmap. His ability to translate complex requirements into clear, scalable solutions made a real impact. He brought both vision and flexibility to the table—someone who truly understands how to move fast without losing sight of the details.”
Bala Ganesh
Chief Technology Officer
"
“Aybi quickly became a key partner in aligning product design with our technical roadmap. His ability to translate complex requirements into clear, scalable solutions made a real impact. He brought both vision and flexibility to the table—someone who truly understands how to move fast without losing sight of the details.”
Bala Ganesh
Chief Technology Officer
"
“Aybi quickly became a key partner in aligning product design with our technical roadmap. His ability to translate complex requirements into clear, scalable solutions made a real impact. He brought both vision and flexibility to the table—someone who truly understands how to move fast without losing sight of the details.”
Bala Ganesh
Chief Technology Officer
"
“Aybi quickly became a key partner in aligning product design with our technical roadmap. His ability to translate complex requirements into clear, scalable solutions made a real impact. He brought both vision and flexibility to the table—someone who truly understands how to move fast without losing sight of the details.”
Bala Ganesh
Chief Technology Officer
"
"I’m not the most technical person, but when I joined research sessions with Aybi, it was surprisingly easy to spot and articulate the pain points I deal with every day. He created a space where I felt heard, and he had a real knack for turning those conversations into features that made our workflows smoother. It was clear he genuinely cared about solving the right problems."
Michael Goshorn
Operations Manager
"
"I’m not the most technical person, but when I joined research sessions with Aybi, it was surprisingly easy to spot and articulate the pain points I deal with every day. He created a space where I felt heard, and he had a real knack for turning those conversations into features that made our workflows smoother. It was clear he genuinely cared about solving the right problems."
Michael Goshorn
Operations Manager
"
"I’m not the most technical person, but when I joined research sessions with Aybi, it was surprisingly easy to spot and articulate the pain points I deal with every day. He created a space where I felt heard, and he had a real knack for turning those conversations into features that made our workflows smoother. It was clear he genuinely cared about solving the right problems."
Michael Goshorn
Operations Manager
"
"I’m not the most technical person, but when I joined research sessions with Aybi, it was surprisingly easy to spot and articulate the pain points I deal with every day. He created a space where I felt heard, and he had a real knack for turning those conversations into features that made our workflows smoother. It was clear he genuinely cared about solving the right problems."
Michael Goshorn
Operations Manager
"
"Aybi has a real talent for helping you find the “why” behind your work. As a graphic designer, I sometimes struggled to explain the intent behind my visuals, but he asked the right questions and helped me frame my ideas with clarity and confidence. His feedback was thoughtful, collaborative, and always pushed the work to a sharper place."
Francie Divine
Sr. Graphic Designer
"
"Aybi has a real talent for helping you find the “why” behind your work. As a graphic designer, I sometimes struggled to explain the intent behind my visuals, but he asked the right questions and helped me frame my ideas with clarity and confidence. His feedback was thoughtful, collaborative, and always pushed the work to a sharper place."
Francie Divine
Sr. Graphic Designer
"
"Aybi has a real talent for helping you find the “why” behind your work. As a graphic designer, I sometimes struggled to explain the intent behind my visuals, but he asked the right questions and helped me frame my ideas with clarity and confidence. His feedback was thoughtful, collaborative, and always pushed the work to a sharper place."
Francie Divine
Sr. Graphic Designer
"
"Aybi has a real talent for helping you find the “why” behind your work. As a graphic designer, I sometimes struggled to explain the intent behind my visuals, but he asked the right questions and helped me frame my ideas with clarity and confidence. His feedback was thoughtful, collaborative, and always pushed the work to a sharper place."
Francie Divine
Sr. Graphic Designer
"
"Working with Aybi made a noticeable difference in how we approached testing. He understood how design decisions affected edge cases and always brought QA into the conversation early. That kind of collaboration isn’t common — it helped us catch issues sooner and made the whole process feel more integrated and efficient."
Anthony Jeffery
Sr. QA Engineer
"
"Working with Aybi made a noticeable difference in how we approached testing. He understood how design decisions affected edge cases and always brought QA into the conversation early. That kind of collaboration isn’t common — it helped us catch issues sooner and made the whole process feel more integrated and efficient."
Anthony Jeffery
Sr. QA Engineer
"
"Working with Aybi made a noticeable difference in how we approached testing. He understood how design decisions affected edge cases and always brought QA into the conversation early. That kind of collaboration isn’t common — it helped us catch issues sooner and made the whole process feel more integrated and efficient."
Anthony Jeffery
Sr. QA Engineer
"
"Working with Aybi made a noticeable difference in how we approached testing. He understood how design decisions affected edge cases and always brought QA into the conversation early. That kind of collaboration isn’t common — it helped us catch issues sooner and made the whole process feel more integrated and efficient."
Anthony Jeffery
Sr. QA Engineer
